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Tuesday, October 4, 2016

Misleading Advertising

I hate it when companies play around with words to mislead us in their advertising and try to make us think we are stupid for making healthy choices (after all, they claim, their product is just as healthy and you're simply paying more money for other products)
Although I try to purchase cheaper foods I, nevertheless, want to eat healthy and chicken is one produce that I'll pay a little more to purchase from a company that does not use antibiotics, steroids or hormones (I rarely eat beef).
Food labels have always been confusing and none more than those on chicken. Lately there has been advertising from a well known poultry company which states that by Federal Law all chicken has to be free of antibiotics, suggesting that chicken "raised without antibiotics" is not a necessary label.

Here's where it is confusing. If a label says "no antibiotics ever" it means that antibiotics have never been administered. The Federal Law they are referring to in the commercial, states that there is to be a withdrawal period from when the antibiotics are administered until the bird is slaughtered. This is supposed to allow time for the antibiotics residue to dissipate. The wording in the commercial is "By Federal Law all chickens must be clear of antibiotics before they leave the farm."

Antibiotics for some reason make the chickens increase in size at a rapid rate which is one of the reasons poultry farms like to use it, but the concern is that overuse increases Superbugs resistant to antibiotics.

I'm sticking to the chicken that has nothing added "ever" including deli meat which sometimes has nitrates and caramel coloring added, but that's a whole other story.

List of USDA labeling terms

You can read more about terms here

Consumer Reports Article about Superbugs

1 comment:

K9friend said...

I'm betting there are very purposeful reasons for companies to mislead, confuse, or plain lie to consumers. I think we'd all prefer plain language when it comes to identifying what's in a product.